Portrait sketch of Călin Dodițoiu

Călin Dodițoiu

— Currently Senior Product Designer & Webflow Developer @ Atta Systems (leading design at Medicai)

— 8+ years of experience in product design and Webflow development

— I went viral with an IKEA app prototype on LinkedIn
— Made the national news with a Bucharest Subway app concept
— I firmly believe in the Round Earth Theory

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Hand drawn style sketch showing a person at their desk, working

You might be wondering how I ended up in this situation...

I'm a product designer who started studying Computer Science but quickly realized my superpower wasn't writing code, it was translating between the people who write it and the people who use it.

Don't get me wrong, I genuinely enjoyed those late nights debugging and solving algorithmic puzzles, but something was missing.

While my programming background gave me solid technical foundations (and an unhealthy relationship with coffee), I discovered my true calling was bridging that gap between brilliant engineers who think in functions and real humans who just want things to work without reading a manual.

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Hand drawn style sketch showing a person contemplating between choosing design or development career paths

THE REALIZATION

That technical foundation definitely wasn't for nothing. Turns out it's pretty useful when you're trying to convince a developer that your "simple" design change won't break the entire system. While I genuinely love digging into the technical side of things, I've always been drawn more to the creative, human-centered side of problem-solving.

Engineers trust me because I can actually read their code and understand why something might be impossible (or at least why it'll take three sprints), and designers usually like me because I can actually ship what we dream up instead of watching it die in the "technically infeasible" graveyard.

I've learned that speaking both design and code is almost like being the only sober person at a party: incredibly useful, occasionally hilarious, and you end up being everyone's translator.

Hand drawn style sketch showing a person taking photos with their camera in an urban environment

MOVING ON

Here's what I've figured out after years of trial and error: great design isn't just about making something beautiful (though let's be honest, that definitely helps), it's about making complexity feel so natural and obvious that users think they could have designed it themselves. That's the sweet spot, when people use your product and think "of course it works this way, how else would it work?".

My other passion, photography, has taught me that composition is everything. Whether you're framing a shot of a random street or designing an interface that needs to guide someone through a complex workflow, it's all about what to include, what to leave out, and where to put the focus. Plus, both involve a lot of waiting for the perfect moment and then hoping you didn't mess it up.

A photograph of the rice terraces in Sa Pa, Vietnam
Like designing user flows, I captured these farmers working within natural limitations to create something both functional and beautiful. Sa Pa, Vietnam — May 2025
Hand drawn style sketch showing a person riding a motorcycle through the woods, on a winding road

OTHER "VENTURES"

When I'm not pushing pixels around or taking photos of literally anything that catches my eye (my camera roll is 80% "interesting lighting on random objects, in random places"), you'll probably find me playing bedroom rockstar on my guitar. My neighbors are incredibly patient people who've somehow learned to tolerate my 11 PM attempts at learning new riffs.

Or you might catch me out on my motorcycle, pretending I'm some kind of calculated risk-taker while really just hoping my mental math about stopping distances is correct and I get to make it back home. There's something about the combination of speed, focus, and the very real possibility of becoming a cautionary tale that keeps things interesting, or so I like to think...

Hand drawn style sketch showing a person in their bed, at night

TL;DR

If you've made it this far through my rambling, I genuinely appreciate your patience. You're clearly someone who values thoroughness, or you're procrastinating on something important. Either way, I respect that.

In the end, I'm convinced that the best interfaces feel completely invisible, like they were always supposed to exist. The best process is the one that actually ships quality over quantity. And good design, much like good comedy, is really all about timing: knowing when to add something, when to take it away, and when to just stop talking.

Oh, and having the data to back up your instincts doesn't hurt either.

Let's Connect

Got a complex product that needs to feel simple? Get in touch and let's figure out how to make it happen.