As the lead product designer starting in 2020, I owned end-to-end product design across the web app, mobile app, and marketing website. My work spanned initial research, defining system behavior, structuring complex workflows, and collaborating closely with engineering on implementation.

This included running research with clinicians and radiologists, creating the design system, and designing high-stakes multi-role workflows for medical imaging, collaboration, permissions, and data sharing. I also designed and built the marketing site in Webflow, which now serves over 80k monthly users.

Medicai became my primary focus at Atta Systems as we scaled it from MVP to an enterprise-grade product used across 70+ healthcare organizations.

Healthcare providers relied on legacy imaging systems that offered very limited support for remote or distributed work. Even during COVID-19, many clinicians were still using CDs to share imaging files.

Doctors needed fast and dependable access to large studies from any device, with strict HIPAA compliance requirements and no tolerance for failure.

I spent time inside clinics and hospitals, interviewing doctors, administrators, and patients to understand their workflows and the real pain points behind imaging management.

One key insight stood out. Doctors were not resistant to new technology. They were cautious because previous system rollouts had failed or disrupted their work. Trust was the core issue, not the interface itself.

Most diagnostic mistakes happened during handoffs, so our design approach had to focus on reducing friction and preventing errors. The goal was to make the product feel reliable and familiar rather than impressive or flashy.

Medicai started as a simple imaging sharing platform for doctors and patients. As we learned more about the challenges in the ecosystem, it evolved into a full medical infrastructure-as-a-service (IAAS) solution.

I mapped dozens of workflows across radiologists, physicians, patients, administrators, and technicians. Each role had different goals, constraints, and levels of technical comfort.

The existing processes were outdated and fragmented. Image sharing still depended on burned CDs, uploads required several steps across separate systems, and many clinicians resorted to email or WeTransfer with strict file size limits. This often resulted in low-quality or incomplete studies.

Missing or corrupted files sometimes led to repeat imaging, which meant unnecessary radiation exposure for patients. That was a serious risk we needed to eliminate through better system design.

I created a rapid iteration workflow that compressed long design cycles into short, focused loops. A single day of shadowing often revealed enough workflow detail to build wireframes and prototypes that could be tested the next day with real users.

This approach surfaced important insights, including the preference for dark interfaces. Radiologists work in dim reading rooms, and darker environments help them spot subtle contrast differences in scans.

Across the project, more than 50 interviews and testing sessions were conducted with both medical professionals and patients.

One of the core challenges was designing a zero-footprint DICOM viewer that could match the capability of dedicated desktop software.

To do this, I studied how radiologists actually read scans. They adjust window and level settings constantly, scroll through hundreds of slices, compare studies over time, and take frequent measurements. All of this needed to be fast and reliable in the browser.

Doctors also needed secure collaboration across devices, with access to patient files, comments, and supporting documents without compromising safety or compliance.

Medicai supports all of these workflows while remaining fully HIPAA and GDPR compliant. The platform is certified under ISO 27001 and ISO 9001, and it includes full HL7 support for interoperability.

Radiologists get tools that focus on comparison workflows and quick access to essential actions, which lowers the learning curve and keeps them focused on reading cases rather than learning new interfaces.

Patients receive simple, one-click access with clear language and easy sharing through secure direct links.

An iOS and Android mobile app was also built alongside the web platform, giving medical professionals the ability to review patient files and imaging securely while on the move.